Posts Tagged ‘Celebrate Small Business’

Small but mighty: A look at small business in Canada

Twenty-five years ago, the federal government established Small Business Week to recognize the contributions that small and mid-sized businesses make to our economy.

Just what kind of impact do they have on our day-to-day lives? Check out these stats from the Canadian Federation of Independent Business (CFIB):

  • Small businesses with fewer than 50 employees represent 97.8 per cent of total businesses in Canada.
  • Small firms with fewer than 50 employees employ 31.3 per cent of Canadian workers.
  • The vast majority of Canadian exporters (85.5 per cent) are small businesses, each with fewer than 100 employees.
  • In 2008, there were 2.6-million self-employed Canadians, making up 15.4 per cent of the total workforce.
  • In 2008, 12 per cent of total job creation was attributed to the self-employed.

Check out the full report from the CFIB here.

At Rogers, our commitment to small business goes well beyond October, supporting entrepreneurs through programs such as Celebrate Small Business, Innovations@Work and the Coalition Committed to Growing Small Business. You can read all about our products, services and programs for small businesses at rogers.com/business.

Do you do work with a small business, or are you self employed? Tell us about your experiences and what you’d like to see from us.

Geoffrey Booth is a regular contributor to RedBoard Biz.

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Your Ad Here: Celebrate Small Business Gets Your Message Out

In this economy, we know it can be difficult to find budget to tell the world about your product, service or brand.

Thanks to a new contest, called Celebrate Small Business, you may soon be able to rip up those marketing-budget pros and cons lists and execute a big budget advertising campaign.

Sponsored by Rogers Communications, MasterCard Canada and The UPS store, Celebrate Small Business is designed to applaud and celebrate the courage, passion and entrepreneurial spirit of the small business owner – by giving lots and lots of exposure.

There are two ways that you can take advantage of this unique program:

1)    Upload your online banner ad to run  across Rogers websites at no cost. Get the word out via online banner ads that will appear on Rogers sites including Flare.com, 680news.com and Macleans.ca during the month of October. If you don’t have a banner, no worries – there’s a tool to get you started.

2)    Go big by entering for a chance to win $35,000 in advertising through a variety of Rogers print and online publications, including fashion, family, business and trade magazines. Not to mention a sweet $5,000 in products and services from The UPS Store. Enter before October 29, 2010. For full contest rules and regulations, visit www.celebratesmallbusiness.ca.

But will it really make a difference to your business?
According to Ariane Griffiths, Executive Director of Foundation Studio and last year’s winner – absolutely. As a self-described “Mompreneur” with two children, her company provides professional services including web design, graphic design and social media training to other small businesses. She describes here the “tremendous boost” that ads in Today’s Parent and Sweetspot.ca gave to her business.

So go ahead and get exposure for your business today!

How important is advertising or marketing to your business? Do you do a lot of online advertising? What’s working and what isn’t?

Rob Manne is a regular contributor to RedBoard Biz.

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