Five questions with McPhail Auto
We know that businesses like to hear from other businesses about what they’re doing to better serve their customers. That’s why we created our “Five Questions with…” series on Redboard Biz. This week, we asked Rogers customer and entrepreneur Scott McPhail of McPhail Auto Service and Sales five questions about his business and the role technology plays in it.
1. Briefly describe your business and the value it provides for clients.
Established in 1993, McPhail Auto Service and Sales offers personalized, professional automotive repair at a reasonable cost with qualified technicians. We’re fully confident whether working on older model vehicles or modern, technically advanced vehicles.
2. What business challenges keep you up at night?
The constant challenge in the automotive repair industry is not purchasing equipment, tools, hardware, or software; it is educating the consumer about what is involved with proper maintenance as well as what equipment and training is needed to repair modern vehicles.
3. What role does technology play in your operation?
With the use of smartphones as well as Wi-Fi in the office and our waiting area, we are accessible to our customers wherever we are—in the shop or on the used car lot. We use Rogers Wi-Fi Calling so that we can make phone calls on our Wi-Fi network and not use wireless minutes. Wi-Fi Calling keeps me connected, even where cell signals are weak, at an affordable, fixed monthly cost.”
The technology transfers to the back shop, so that technicians repairing vehicles can access trade websites, order parts online and view work orders from the front office.
4. How do you stay up to date on technology and industry trends?
For several years, we were members of a US-based automotive management group that focused on best practices in auto servicing; the use of technology was one focus of this group. We also like to monitor how other businesses are successful using technology in their industries.
5. What one quote inspires or defines your business approach?
A customer is the most important visitor on our premises. He is not dependent on us – we are dependent on him.
-Unknown
To learn more about McPhail Auto, read our case study.
Would you like to be profiled in our “Five questions with…” series? Send an email to redboardbiz.feedback@rci.rogers.com.
Geoffrey is a regular contributor to RedBoard Biz
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