This year, Black Friday is expected to set new sales records (yes, even in Canada). If you own a business, particularly one in the retail industry, here are some tips to help your business get the most out of Black Friday:
Taking a look at last year’s Black Friday sales results can help you come up with an accurate number for this year’s big shopping day. This will help you determine your inventory, workforce, payroll, equipment and marketing needs. An accurate Black Friday sales forecast, even one you put together last minute, can help build an efficient, profitable and customer-focused business.
Offer incentives to customers and employees
Loyalty programs like Vicinity gives customers a reason to choose you over the competition. This helps you incent customers on big shopping days like Black Friday but also inspire repeat visits and build relationships with future loyal customers.
Customers can register online at vicinityrewards.ca or at any participating local business. Members can then search for nearby businesses and track their rewards through their online account or by downloading the mobile app (available for Android and iOS). Customers can then use a single loyalty card to redeem offers at more than 650 businesses across Canada. Simple.
You might also want to offer special incentives to your employees to keep them energized, as some workers are known to mentally “check out” during the holidays. Give your hard-working employees welcome words of encouragement and recognize their accomplishments to keep morale high.
Launch a last-minute Black Friday online campaign
The big promoters’ integrated marketing campaigns to advertise their Black Friday deals will be seen and heard on all media. To help small businesses compete, there is Engage by OutRank by Rogers, a cost-effective tool that helps small businesses market their business online, while getting a comprehensive picture of their marketing results, online reputation, social media and website performance, all in one place at a low cost. This service can make connecting with past, present and future clients this Black Friday a heck of a lot easier.
What’s the best deal your business is offering on Black Friday?