This post originally appeared on Connected For Business and has been republished with permission.
If you’re like most small-business owners, finding the time, revenue and resources to drive your company forward can be a challenge. Devote just one morning to a Rogers Talks™ event, though, and it will be time well spent.
This cross-country speaker series, featuring some of Canada’s biggest names in business, will send you away inspired, invigorated and loaded with actionable tips and tools you can apply immediately to your own company.
These industry experts of today have been where you are right now, and they’ve learned what works and what doesn’t. They’ll not only share with you the stumbles that led them to success, they’ll offer concrete advice and insight about everything from online marketing to building your brand to cross-platform strategies. Plus, you’ll have ample time during networking breaks to mingle with them, as well as other small-business owners, for one-on-one conversations.
Here are some highlights from the 2014 Rogers Talks events:
• One of the most inspiring talks at last year’s event was from Frank O’Dea, co-founder of coffee chain Second Cup, during his presentation (“Perfecting Your Online Presence”) in Ottawa. A true rags-to-riches story, O’Dea went from panhandling to receiving the Order of Canada at Rideau Hall. Three words drive him: hope, vision, action. “Without hope there’s no vision, and without action, vision is simply a dream,” he said at the event. He went on to share his three groundbreaking ideas, which perked up the coffee industry and made him his millions.
• In Vancouver, Peter Van Stolk, CEO of organic-produce delivery company SPUD, spoke about his core business principles in his presentation on building your brand through social media. He believes we should be reacting to the future, not the present, because everything will change. He also takes a page from marriage counselors and advises listening from your customer’s perspective rather than your own, communicating without judging, and acknowledging what’s been said.
• In Calgary, LinkedIn Canada account director Ben Kelly shared his strategies for content marketing for small business. He emphasized the importance of using social media to generate word of mouth and deliver content, as well as offer new information about your company. He also explained how to use online content to leverage your understanding of marketing.
• In Toronto, internet strategist and broadcaster Jesse Hirsh revealed valuable insight about the future of mobile commerce during his presentation on “The New Buying Culture.” And in Montreal, Eric Fournier, partner at multimedia company Moment Factory laid out a game plan for how to integrate those changes into your own company during his talk on Keeping Up With Technological Changes.
Ready to take part in one of this year’s Rogers Talks? Visit rogerstalksevent.com for more information and to register for the 2015 Rogers Talks event nearest you!